Terms of service

By using this website or making a purchase, you agree to these terms. We may update them at any time and it’s your responsibility to review them before each use or purchase.  If you do not agree to these terms, you must not use our site.

We recommend that you print a copy of these terms for future reference.

We may make changes to our site
We may update and change our site from time to time to reflect changes to our products, our users' needs and our business priorities. 

We may suspend or withdraw our site
Access to this site is made available free of charge.
We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. 
You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of service and other applicable terms of service and that they comply with them.

You must keep your account details safe
If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.
We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of service.
If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at customer.services@charactergroup.plc.uk

Intellectual Property
We are the owner or the licensee of all intellectual property rights in our site and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.
You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged (except where the content is user-generated).
You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.
If you print off, copy, download, share or repost any part of our site in breach of these terms of service, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made (except that you are permitted to print off a copy of these terms of service).

No text or data mining, or web scraping
You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our site or any services provided via, or in relation to, our site for any purpose, including the development, training, fine-tuning or validation of AI systems or models. This includes using (or permitting, authorising or attempting the use of):

• Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of our site or any data, content, information or services accessed via the same.
• Any automated analytical technique aimed at analysing text and data in digital form to generate information or develop, train, fine-tune or validate AI systems or models which includes but is not limited to patterns, trends and correlations. 

The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of the Digital Copyright Directive ((EU) 2019/790).

Rules about linking to our site
You may link to our website, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
You must not establish a link to our site in any website that is not owned by you. Our site must not be framed on any other site. 
We reserve the right to withdraw linking permission without notice.
If you wish to link to or make any use of content on our site other than that set out above, please contact customer.service@charactergroup.plc.uk

Do not rely on information on this site
The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We are not responsible for websites we link to
Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.
We have no control over the contents of those sites or resources.

We are not responsible for viruses
We do not guarantee that our site will be secure or free from bugs or viruses.
You are responsible for configuring your information technology, computer programs and platform to access our site. You should use your own virus protection software.

Our responsibility for loss or damage suffered by you
We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
We only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
We do not accept liability for any business losses, loss of profit, loss of opportunity, damage to reputation or other indirect or consequential loss. In any event and save in respect of any liability which cannot legally be limited, our total liability is limited to the amount paid for the product(s) actually purchased by you.

Governing Law
All contracts are governed by English law and subject to the exclusive jurisdiction of English courts. English is the only language used for contracts.

Privacy & Data Use
We collect and use your personal data in line with UK Data Protection laws including the Data Protection Act 2018, UK GDPR and Privacy and Electronic Communications Regulations. This includes processing orders, managing accounts and sending marketing communications (if opted in). Full details are in our Privacy Policy which is available to review at https://www.thecharacter.com/privacy/ 

Our Webshop is hosted on Shopify Inc, when using the store your data will be stored in Shopify’s data storage, database and the general Shopify application. Shopify store your data on a secure server behind a firewall. To find out more please visit https://www.shopify.com/legal/privacy

You can update your preferences or opt out of marketing at any time via your account or by contacting us. 

Cookies
We use cookies to enhance your experience. 
Cookies are small files stored on your computer or phone when you visit a website. They help the site remember who you are and how you use it.
To see which cookies we use on our Webshop, simply click the ‘gear’ symbol on the cookie banner on the bottom left corner of the webpage.  You can also use the cookie consent banner to manage your cookie consent preferences.
To find out more about Shopify’s use of cookies please visit Shopify Cookie Policy - Shopify UK.
Your choices
Most browsers automatically accept cookies, but you can change your settings to block or delete them at any time. Just check your browser’s Help section for instructions. Please note: if you block cookies, some parts of our site may not work as smoothly.

Want to know more?
You can find more about cookies and how to manage them at www.aboutcookies.org.