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Character Options Limited is part of The Character Group plc founded in 1991- an AIM listed company. The Character Group plc is one of the UK’s leading toy companies and is engaged in the design, development, and international distribution of a wide range of licensed and non-licensed product. The Group now has offices in London, Manchester, Denmark, Los Angeles, Hong Kong, and China, and employs over 230 people.

The Character Group plc are the manufacturer of household brands such as Heroes of Goo Jit Zu, Simbrix, ChillFactor, Doctor Who, Flying Heroes, Teletubbies, Stretch Armstrong, Fireman Sam, and Ben and Holly. The group is also 3rd party distributor for licenses such as Teenage Mutant Ninja Turtles, Fingerlings, Shimmer N’ Sparkle, Mash’ems, LankyBox, and Aphmau.